As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

The more traffic you get to their website, the more leads you’ll get, right? Ultimately, it isn’t that straightforward. When it comes to getting traffic to your website, quality is always more important than quantity. A relevant traffic strategy is where you create a plan to bring in the right traffic, at the right time, for the right reasons – and it’s a much better way to create a traffic plan that brings in more leads.

While there’s a lot of places online someone can look for you online, there’s an increasing chance they’re going to be looking for you, or for someone like you, in LLM results (like ChatGPT, Google Overviews, Perplexity, etc) – and your online presence strategy helps you get found in both.

Associative marketing is where you work towards making your brand and your business more appealing and relatable to your target audience by linking it a specific feeling, situation, or demographic. And, when done correctly, it can help you continually bring in the better, higher quality leads that fall within the types of people you want to work with.

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.

There’s no doubt about it – building a successful real estate SEO strategy takes a lot of planning, research, effort and most importantly, time. No matter how much experience you have, or how much effort you’re willing to put into it, it’s highly unlikely you’ll see success immediately. So how long do you need to wait, and how long does it actually take to build a successful SEO strategy? Unfortunately, the answer is: It depends… (but there are factors that can help you determine how long it might take).