For a lot of agents, beginning a new real estate website project can seem like a difficult, overwhelming task, especially if you’ve never done it before or if you’ve had a negative experience in the past. That’s why the initial planning phase is so important. A successful website project starts by working through and outlining all of the specific details and using that to prepare a website project brief.

As a real estate agent, having a brand identity visibility strategy is critical to success. Without having your own unique brand identity, you’ll look and feel exactly the same as all of your generic competition; and without a visibility strategy, no one will know you exist. 

There are a lot of different ways people will determine if they’re going to reach out to you or not, but a big part of their decision will likely come from looking at the experience others have had working with you, which is called social proof.

On it’s own, AI isn’t going to be able to put together a perfectly written, well-optimized article that speaks in your voice directly to your audience, but that doesn’t mean you should avoid it all together. AI can still play a role in helping you produce a solid content strategy that gets results, provided you use it specifically and correctly.

When it comes to building a high quality lead generation strategy, one of the most important goals is to focus building a strategy where people give you their information and reach out because they want to, not because they have to.

At the end of the day, a great marketing plan is a continually changing one. To be successful, your marketing strategy should always be adapting and changing as well. And that’s where variation testing can help.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.