While there’s a lot of places online someone can look for you online, there’s an increasing chance they’re going to be looking for you, or for someone like you, in LLM results (like ChatGPT, Google Overviews, Perplexity, etc) – and your online presence strategy helps you get found in both.

Associative marketing is where you work towards making your brand and your business more appealing and relatable to your target audience by linking it a specific feeling, situation, or demographic. And, when done correctly, it can help you continually bring in the better, higher quality leads that fall within the types of people you want to work with.

Agents are usually looking for a quick way to generate high-quality leads; if only it was so easy. A better way to build quality leads is by positioning yourself as an authority to your audience through educating them.

People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.

There’s no doubt about it – building a successful real estate SEO strategy takes a lot of planning, research, effort and most importantly, time. No matter how much experience you have, or how much effort you’re willing to put into it, it’s highly unlikely you’ll see success immediately. So how long do you need to wait, and how long does it actually take to build a successful SEO strategy? Unfortunately, the answer is: It depends… (but there are factors that can help you determine how long it might take).

To have a successful marketing strategy, you have to have a strong website strategy. The two go hand-in-hand. But since your marketing plan is never finished, eventually, your website is going to need to rebuilt, so how do you know when it’s the right time to rebuild it?

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.