As a real estate agent, having a brand identity visibility strategy is critical to success. Without having your own unique brand identity, you’ll look and feel exactly the same as all of your generic competition; and without a visibility strategy, no one will know you exist. 

There are a lot of different ways people will determine if they’re going to reach out to you or not, but a big part of their decision will likely come from looking at the experience others have had working with you, which is called social proof.

On it’s own, AI isn’t going to be able to put together a perfectly written, well-optimized article that speaks in your voice directly to your audience, but that doesn’t mean you should avoid it all together. AI can still play a role in helping you produce a solid content strategy that gets results, provided you use it specifically and correctly.