Artifakt Digital, Inc.

Simply put, a successful organic marketing strategy is a major part of a successful inbound marketing strategy. The success of one means the success of the other.

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

Building a great website is only 50% of a successful digital strategy. The other 50% is your marketing strategy, or rather: how you’re going to get your website in front of the right people, at the right time, for the right reasons. And to see success, the two definitely have to go hand-in-hand.

When planned properly, AI can help you build a more effective marketing strategy by doing a lot of the heavy lifting around making sure your audience receives the marketing material that feels personal, and at a time when it’s likely to be the most impactful.

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

While SEO and ranking your content in search can be a complex, technical topic with a lot of moving parts, it starts with understanding what people are actually searching and how often they’re searching it, and then structuring your content so that it actually has the chance to rank in the search place.

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

No matter how you look at it, when it comes to your digital presence, SEO success means digital strategy success. When you’re planning your SEO strategy, there are 3 key components to focus on to see success: authority, relevance, and user experience.

As a marketer, there’s not much worse than people engaging with your marketing too late or too early in their journey from lead to client. After all, successful marketing is all about reaching the right people, at the right time, for the right reasons.

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.