Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

As a real estate agent, having a brand identity visibility strategy is critical to success. Without having your own unique brand identity, you’ll look and feel exactly the same as all of your generic competition; and without a visibility strategy, no one will know you exist. 

Last week, our leadership team attended Inbound, a three-day digital marketing conference held by Hubspot, one of the industry leaders in the digital and inbound marketing space. Here are our top 5 takeaways from Inbound 2021.

Monitoring your brand is all about understanding what people think of and say about your brand, ideally, right as it gets posted, so you can ensure your brand is being spoken about in the way you want it to be; and if it’s not, then you’ll know early enough to be able to counter it.

As an agent, your brand is everything to your business, but we often tell agents is that your brand is so much more than your logo.

A slogan, mission statement, tagline, catchphrase, whatever you want to call it. In real estate, we know that content is king, and making a great first impression with a potential lead is imperative.

Whether it’s website content, a blog, a social media post, or a piece of print marketing, you want your team’s voice to be authentic to who you are.

A lot of agents struggle with choosing a domain for their business, and for good reason. For the most part, the domain you choose is somewhat of a permanent decision, or at least it should be.

As an agent, you should personally own and have control over all aspects of your brand and your business. You need to have your own brand: there’s really no 2 ways about it. Here’s why.

A marketing plan details how you’ll achieve your goals, including your campaigns, your content, your platforms, and any software you’ll be using along the way. Here’s how to get started on your marketing plan.

A lot of people will tell you that direct mail and print marketing is dead, but it isn’t; far from it. Sure, it’s 100% possible as an agent to build a big business without doing direct mail at all, but that doesn’t mean that you can’t get business incorporating direct mail into your marketing strategy. So should you?

The fact is, the digital strategy landscape is always changing, and as a real estate agent, you also need to change what you’re doing in your strategy to adapt, grow, and get more traffic, leads, and deals; especially if you want to build success in the new year.

When you’re planning on a getting a new website as a real estate agent, there’s a lot to consider; at least there is if you want it to be successful.