As you plan your overall marketing strategy for 2025, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Your real estate marketing strategy is an ever-changing, living plan that needs to be looked at, and changed, periodically, to continue to build success and help you reach your marketing goals. To help set you and your business up for success in the new year, here are some marketing strategies you should consider leaving behind.

While the overall goal of everyone’s real estate marketing strategy is to “get leads”, by focusing on the basics of building an organic, inbound marketing strategy, you’ll be setting yourself up to get better quality leads, that are more in line with who you ideally want to work with.

There’s a lot of power in building your marketing strategy around a niche. And while there are many different niches you could focus on, one of the most obvious ones is to focus on a particular geographical area; and building a hyper local marketing strategy can help you do just that.

As part your inbound real estate marketing strategy, you should have a content marketing strategy built in to help expand your reach so more people know about you, your brand, and your business.

As part of your SEO strategy, having a topic cluster strategy in place is one of the most effective ways to plan, build, and optimize your content to be found in search results, in addition to helping you establish trust and build authority with your target audience.

There’s a bit more to producing high-quality content as part of your content strategy. To see success, in your content strategy and other parts of your marketing strategy, you also need to make sure that a substantial portion of the content you’re producing is evergreen.

Most big brands go a long way to show that they’re trustworthy so that people will work with them and buy their products. Real estate is no different. As an agent, you need to show that you’re trustworthy so people will want to work with you.

No matter how you look at it, when it comes to your digital presence, SEO success means digital strategy success. When you’re planning your SEO strategy, there are 3 key components to focus on to see success: authority, relevance, and user experience.

Your marketing discoverability strategy is how your target audience first discovers you; it’s how you get your marketing to reach the people you want to work with, for the first time.

Through inbound marketing, your strategy is always to have people reach out to you (rather than the other way around), and email marketing is a great way to do that – provided you have something of value to provide to people.

If you have a blogging strategy, you probably have a lot of great content that someone just doesn’t know exists because they can only access it by going page by page through your blog posts. Here’s how to fix that.

While there are a lot of moving parts to a strong SEO strategy, a key one is having a successful off-page SEO strategy; it’s critical to seeing SEO success. If you’re working towards building a results-driven off-page SEO strategy, here are some of the areas you should focus on.

One of the most effective marketing strategies is to focus on a more specific, targeted niche in mind, which allows you to appear more specialized and more focused – and a great way to do that is by building a long-tail real estate marketing strategy. Doing so allows you to build a marketing strategy that’s a lot more specific, but also allows you to attract the right types of leads, that are often ready to convert sooner.