A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Smarketing is a combination of the words “sales” and “marketing”. It’s the alliance and crossover you have between your marketing team and your sales team. It’s the process of having them both work together, rather than siloed, to meet specific goals.

Through inbound marketing, your strategy is always to have people reach out to you (rather than the other way around), and email marketing is a great way to do that – provided you have something of value to provide to people.

A lot of real estate agents think that their brand ends at their logo, or even at their logo and a few marketing materials. And while that can be the case, it’s much more effective for you to think about, and control, a more comprehensive end-to-end brand experience, which will build trust and loyalty.

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

There’s nothing worse than having a great conversation with a new lead or existing client, only to find out that they later chose to work with a different agent. And while there are a lot of reasons that can happen, one of the most likely ones is that they forgot that you exist because you didn’t do anything to keep in touch with them or nurture them.

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

While there’s a lot of valuable things you can offer to get someone to give you their contact information, one of the more effective ones is by providing downloadable, useful content, that preferably that they can’t get elsewhere.

People work with people that they like, but they also work with people that they’re reminded of and feel a connection to, which ultimately, takes time to build. That means that if an agent doesn’t continually remind people that they exist, it’s almost as if they don’t. That’s where building familiarity into your marketing strategy can help.

Is your marketing strategy ever done? Where does your marketing strategy begin and where does it end? The answer is in understanding your lifecycle marketing strategy.

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

Whether you’re writing new content for your real estate website or you’re building onto your overall content strategy, you want to make sure you’re writing high-quality content that does 2 things: attracts, and engages and provides value.

The average real estate transaction happens every 5 years or so, which is plenty of time for someone to forget about you if they never hear from you.

Once your website is online, you can’t just kick back and wait for the leads to roll in; to be successful, it means that you need begin your marketing plan so you can get your website in front of the right people at the right time (ie: your target audience). Here are a few ways, through your marketing plan, that you can reach and connect with your target audience.