Your listing marketing goal is all about reach by casting as wide of a net as possible to get the listing in front of as many people as you can, and there are a lot of ways to do that to get more traffic to, and more exposure for, your listings online.

While professionally staging a property is certainly a good idea, recently, with the ongoing push to digital and more buyers starting their search online rather than in person, virtual staging has become an increasingly popular option.

Nowadays, your listing marketing strategy is all about making potential buyers feel like they’re actually there, when in fact, they could be miles away and may never even see the property in person.

Now more than ever, your ability to market a listing successfully online can directly contribute to you actually getting the listing or not.

Listings are one of the top reasons why someone would ever visit your site, so you need to ensure they stand out and are being showcased in the best way possible.

A single website with all of the information about your listing, all on a customized domain based on the property’s address: it seems like a good way to market a property, and usually, it’s pretty easy to get done. But there are a lot of drawbacks to taking this approach.

Fact is, for agents, IDX as a lead generation strategy is over. The big players, like Zillow, Realtor.com, RedFin, Trulia, HomeSnap, etc, have already won this race, and there’s no point in competing with them.

We get asked about IDX on real estate websites all the time. But does having an automatic listing feed on your site really make a big difference? We’re looking at every angle here so you can make an informed decision for your real estate website.