A good stickiness strategy ensures that people are continually reminded that you and your business exist, with the goal that when they’re ready to make a real estate decision, they’ll reach out because they remember you.

Because your email marketing database is made up of different types of people with different types of needs, often, just sending out a blanket email newsletter isn’t enough to address the specific needs people have, which is where segmenting your email marketing database comes in.

Your marketing database is made up of different people, with different needs, and different wants, so to be effective, your email marketing strategy should take that into account; and the best way to do that is through marketing segmentation.

If you notice that consistently, over time, you’re seeing a drop in the number of leads you’re generating, you could have a lead generation problem. Here are some suggestions on how you can address it, and hopefully, build your incoming leads back up again.

If you’ve never invested time in putting together an email newsletter in the past, now is the time to do it; and if you’ve already been doing it for awhile, now is not the time to give up. Want to get started with email marketing? Here are a few best practices you should know.