As you plan your overall marketing strategy for 2025, here are some techniques you may want to build into your overall SEO strategy to keep it modern, consistent, and effective (in addition to the core fundamentals that you’re probably already doing).

Much like Bing did with ChatGPT, Google is also building AI into their search results through their Search Generative Experience (SGE), which means the way people search and the way they get answers will change in a big way. So, how do you prepare your search strategy for AI? The answer is to build an Answers Engine Optimization (AEO) strategy.

Voice technology is everywhere. Amazon’s Alex, Google Home, Siri. Chances are you’ve heard of it. In my opinion, though, right now that same technology is one of the most under-utilized in real estate. Here’s how you can take advantage of that.

A lot of real estate agents rely on old tactics to build their businesses, but they’re losing market share to the savvier agents that embrace technology. Here are some strategies you can use to get ahead online right now.